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Why You Need to Acknowledge Behavioral Finance

Most advisors recognize that, when it comes to making investment decisions, a client’s emotions can derail a plan.

Equipping yourself with knowledge on behavioral finance and financial personas could be the key to a more successful approach to ensuring your clients stick to their plan.

In this episode, Laura Gregg and David Partain talk with Michael Pompian, CFA, CAIA, CFP, an author and authority on behavioral finance, about his research on the topic and his practical experience understanding how client emotions can impact your practice, your clients’ experience and their investment outcomes.

Michael discusses:

  • What drove him to research behavioral finance
  • The crucial distinction between investors’ cognitive and emotional biases
  • Why this should matter to an advisor
  • And more

Full Podcast Interview Below

Source: The Flexible Advisor

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